<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Molten]]></title><description><![CDATA[Molten]]></description><link>https://www.moltengroup.co.nz/insights</link><generator>RSS for Node</generator><lastBuildDate>Sun, 11 Oct 2026 08:33:34 GMT</lastBuildDate><atom:link href="https://www.moltengroup.co.nz/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to get your business recommended by ChatGPT and Google's AI: a New Zealand guide for trades and services]]></title><description><![CDATA[More New Zealanders now ask AI before they call anyone. How ChatGPT and Google's AI choose which businesses to name, and what NZ trades and service firms can do about it.]]></description><link>https://www.moltengroup.co.nz/post/get-recommended-by-chatgpt-nz</link><guid isPermaLink="false">303e7c03-1396-49d8-a1e6-947a2b9c3a68</guid><pubDate>Sun, 11 Oct 2026 05:24:21 GMT</pubDate><dc:creator>Steve Parker</dc:creator></item><item><title><![CDATA[Capability statements for NZ construction and trades firms: what main contractors and councils look for]]></title><description><![CDATA[Most capability statement advice online is Australian. Here is what NZ main contractors, councils and agencies check, in the order they read it, from Tōtika to project proof.]]></description><link>https://www.moltengroup.co.nz/post/capability-statement-nz-construction</link><guid isPermaLink="false">711f8839-c868-43c9-8d58-7a21c67edcdd</guid><pubDate>Sun, 11 Oct 2026 05:24:20 GMT</pubDate><dc:creator>Steve Parker</dc:creator></item><item><title><![CDATA[Who owns your website, domain and ad accounts? A 15-minute check for NZ business owners]]></title><description><![CDATA[Most owners assume they own their domain, website and ad accounts. Many find out otherwise when they try to change supplier. A 15-minute check, account by account.]]></description><link>https://www.moltengroup.co.nz/post/who-owns-your-website-domain-ad-accounts</link><guid isPermaLink="false">08c05dbb-9cec-4d10-bea2-251d012fe3b4</guid><pubDate>Sun, 11 Oct 2026 05:24:18 GMT</pubDate><dc:creator>Steve Parker</dc:creator></item><item><title><![CDATA[Hire a business development manager or outsource it? What year one really costs in NZ]]></title><description><![CDATA[The salary is the smaller part of the decision. What a business development hire costs in year one, what outsourced outbound should include, and the NZ email rules either way.]]></description><link>https://www.moltengroup.co.nz/post/hire-business-development-manager-or-outsource</link><guid isPermaLink="false">45c16575-d4c3-48a2-aee8-d945bf9adfd3</guid><pubDate>Sun, 11 Oct 2026 04:58:46 GMT</pubDate><dc:creator>Steve Parker</dc:creator></item><item><title><![CDATA[Is your business ready for Google Ads? A 12-point check before you spend]]></title><description><![CDATA[You pay for every click, whatever happens next. Twelve checks to run on your website, tracking, profiles and phones before you spend on Google or Meta ads.]]></description><link>https://www.moltengroup.co.nz/post/ready-to-advertise-checklist</link><guid isPermaLink="false">815dffdf-79f5-46c9-b864-e787635f4c6a</guid><pubDate>Sun, 11 Oct 2026 04:58:44 GMT</pubDate><dc:creator>Steve Parker</dc:creator></item><item><title><![CDATA[Google Ads management fees in New Zealand: percentage or fixed fee?]]></title><description><![CDATA[Most agencies charge for Google Ads as a percentage of your spend or as a fixed monthly fee. Here is how each one works, which way the incentive points, and how to check your own invoice.]]></description><link>https://www.moltengroup.co.nz/post/google-ads-management-fees-nz</link><guid isPermaLink="false">e08fc6b4-476e-45c0-9ab7-5b3a6f66a5c3</guid><pubDate>Sun, 11 Oct 2026 04:58:42 GMT</pubDate><dc:creator>Steve Parker</dc:creator></item></channel></rss>